This Affordable Luxury Grooming Line Is Hiding In Plain Sight At Target

If you haven’t checked out Target’s Goodfellow & Co. line, now’s the time. From essentials like body wash, shampoo, and conditioner to finishing touches like beard combs and cologne, the brand’s roster has everything you need to stay fresh from head to toe. Even better, the products are free from silicones, sulfates, parabens, and synthetic dyes, and the five-star reviews back up their quality.
With heady scents like cedarwood and geranium, kelp and sea mineral, and juniper and sandalwood, Goodfellow & Co. products will leave you smelling like a sophisticated and woodsy lumberjack who is also fresh as a daisy. Plus, because we know it’s all about home aesthetics, the bespoke packaging has a minimal, upscale look that rivals high-end brands — at a fraction of the price. It’s the budget-friendly upgrade both you and your bathroom counter deserve.
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This face lotion has everything you need to elevate your skincare game. SPF 30 for essential UV protection? Check. Kelp and sea minerals to keep your face hydrated and pores minimized? Absolutely. It’s an easy addition to your daily routine.
Keep yourself clean from head to toe with the Goodfellow and Co. body wash, which aims to soothe dry and patchy skin. The cleansing formula comes in a cedarwood and geranium scent — offering up a sweet yet musky aroma. It’s also available in signature moroccan mint and sea salt scents.
Give your hair a refreshing boost with this minty, woodsy-scented shampoo. Made without synthetic dyes or silicones, it’s crafted to hydrate and moisturize your locks. Get ready for a cleanse that feels as invigorating as it smells.
Pair it with a handsomely scented conditioner, crafted from hops extract, glycerin and hyaluronic acid to moisturize your locks. The subtle musk and coconut aroma is the cherry on the top
This premium razor features an ergonomically designed soft-grip handle, giving you precise control — which is especially handy when using the back trimmer to edge stubble and sideburns. Plus, the German steel 5-blade cartridge is lined with a vitamin E lubricating strip for a smooth, comfortable shave. It’s equipped with a cartridge and includes one refill.
Who wouldn’t want a radiant, healthier-looking complexion for a drugstore price? Well, this face wash features a list of ingredients, including rice extract, shiitake extract, lemon extract, papaya extract, and vitamin C, to help minimize pores and reduce uneven skin tones.
This budget-friendly cologne comes in 3.4 fluid ounces and could easily become your new daily scent. With fresh notes of juniper and sandalwood, it offers a clean, woodsy aroma. Want to explore more? Try Goodfellow & Co.’s trial set featuring .5 fluid ounce samples of their four most popular fragrances.
Organization is essential in the bathroom, and this space-saving hanging toiletry dopp kit is here to help. With two zippered compartments and two slip pockets, it offers plenty of storage options to keep your essentials neatly arranged and easily accessible. Not to mention, the touch of faux leather trim gives it an elevated look.